Marketing Communications Strategist
Inbound Marketing Certified Professional

Stacy Crosby has a depth of experience with high tech companies and large-scale projects. Her background includes web strategy, website analysis, and the development of web and print content for both F1000 and start-up companies. Over the past 15 years, Stacy has been engaged in very diverse verticals including technology, healthcare, education, and professional services.

Stacy honed her skills while participating in large-scale implementations at world-wide technology companies such as PTC (formerly Parametric Technologies Corporation), and Analog Devices. These companies were intent on streamlining their budgets while taking advantage of the advances in internet marketing.

CatalystHub was preceded by MSC Business Support Services, a sole proprietorship that Stacy managed from 2000-2009 in addition to her full-time work responsibilities. Her clients included Milton Youth Hockey, Crossroads Chapter of the International Association of Administrative Assistants, and Joyce Simard Alzheimer’s Consulting.

Prior to forming CatalystHub in the summer of 2009, Stacy’s most recent engagement was with Blue Cross Blue Shield of Massachusetts (BCBSMA) as the Operations Manager for a core systems replacement implementation. For the past 4 years, Stacy was responsible for day-to-day management of the master program schedule and resource model of a $60M per year program, as well as critical analysis and communications for senior leadership.

Stacy attributes her successes to her constant self-education. She never misses an opportunity to learn a new technology or time-saving strategy, and if she’s not playing volleyball, you’ll more than likely find her researching the “next new thing” in business technology.

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"In an age when new technology seems to hit the street almost on a daily basis, people are too often mesmerized by the 'bright and shiny.' I can help you avoid those mistakes by creating a targeted web strategy that will deliver the most bang for the buck by developing compelling, search-engine optimized content that will drive traffic and deliver dollars."

For more information on how I can help you develop and deliver a social media strategy that is right for your company, please contact CatalystHub for more information.